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Product relaunch can be as critical to the bottom line as an initial product launch. In 1998, GATE Pharmaceuticals asked BSFG to revamp their print advertising for Adipex-P. The new campaign featured detail aids, file card leave-behinds, POP posters, and various print materials. From the inception of this campaign, GATE has seen a 500% increase in annual revenue for Adipex-P.
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Branding is the backbone of every project - big or small. This CD cover for CIGNA International incorporates elements from a broader corporate identity to define CIGNA for an internal audience.
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Marketing materials can be challenging when considering FDA requirements. In order to accommodate an unwieldy 8-page PI, this file card for ORAP (pimozide) (Tourette's Syndrome) was designed with an inexpensive die-cut pocket. Sales representatives embraced this efficient and clean approach to detailing their customers.
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The detail aid is an important part of the pharmaceutical sales arsenal. A strategic blend of science, design, and sales, each detail aid should create a balanced and insightful presentation to a specific medical market. This detail piece for Adipex-P communicates the benefit of weight-loss success through both visual cues and solid clinical claims.
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Corporate image is key to establishing credibility in an international marketplace. So when GX Bio, a Danish research company, established North American headquarters in Philadelphia, they asked BSFG to develop a corporate image. The result: a double-helix-based logo which became an instantly recognized symbol of the burgeoning biotech market.
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When Agouron Pharmaceuticals, a Pfizer company, wanted to establish a consistent and clean look to their sales training materials, they looked to BSFG. Utilizing an established layout template, specific typography, and an array of related images, BSFG designed a series of cost-effective training aids that provide a platform for future expansion.
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